Part 1: What makes a great story?

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• Don’t forget to keep the human watching the story to stay at the center of the story 

• Weave a story that tried to understand the human being at it’s core 

• Company Storytelling:

  • Who works here 

  • This is the good we are doing in the world

• If you are trying to pitch something that is not authentic, people will try to prove you wrong & laugh at you

• Great stories include challenges, attempts, missteps, failures 

• Great stories use data & details to build context and credibility 

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Part 2: Getting started, the idea & the support 

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• Idea: What’s the story about? 

  • Look for the weird, surprising or illogical. Spark your own curiosity first 

• Gathering Support 

  • Funding, Airing, 

• Casting

  • Voiceover?

  • Narrative Style?

  • Visual Type?

 

Part 3: Structuring your story 

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• Start your story in the middle to grab your audience’s attention 

  • What’s happening this moment? 

• Then go into it all started as an idea…….

• Who’s our audience?