Part 1: What makes a great story?
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Don’t forget to keep the human watching the story to stay at the center of the story
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Weave a story that tried to understand the human being at it’s core
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Company Storytelling:
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Who works here
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This is the good we are doing in the world
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If you are trying to pitch something that is not authentic, people will try to prove you wrong & laugh at you
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Great stories include challenges, attempts, missteps, failures
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Great stories use data & details to build context and credibility
Part 2: Getting started, the idea & the support
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Idea: What’s the story about?
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Look for the weird, surprising or illogical. Spark your own curiosity first
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Gathering Support
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Funding, Airing,
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Casting
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Voiceover?
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Narrative Style?
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Visual Type?
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Part 3: Structuring your story
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Start your story in the middle to grab your audience’s attention
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What’s happening this moment?
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Then go into it all started as an idea…….
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Who’s our audience?