Part 1: Social Impact 

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• If you have a social mission, you also need to be able to execute it 

• When you’re thinking about a social mission, think about how it ties to customers, the global community & local community

• Your mission needs to be seen as AUTHENTIC. If you are not GENUINE, people will inevitably find out 

• Understanding the problem in-depth is going to help you create the best solution 

• Don’t think of your social mission from a purely marketing angle, it’s just an add-on to a great product 

• Partner with non-profits/experts to leverage their knowledge and time 

 

Part 2 : Mission, Vision & Brand Architecture 

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• The words you chose have a profound impact on what your brand would finally be 

• What are the best images that best represent your brand and why? 

• Is it authentic

• 4 Questions to ask yourself before doing something

  • Does it have a compelling story or narrative?

  • Does it do good in the world 

  • Is it unexpected? (Does someone want to share this with someone?) 

• The more you do to stand out, the less you need to do for marketing 

 

Part 3 : Your brand as a story  

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• Think about your idea/company as a story 

• Beginning, middle & end 

 

Part 4 : Launching 

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• What are the most important things to our customers? 

• What will give people the confidence to join our team? 

• What is important to investors? 

• How to gain traction?

  • PR

  • Customer Service (Form of marketing) 

• How to reimagine your brand to share with everyone?

  • Infographic of last 12 month journey?

  • PR? 

  • What impact have you had till now? 

 

Part 4 : Final Thoughts 

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• In order to attract the best talent, you will need a social mission 

• Demand from your team creativity, ask people for ideas 

• Creating guidelines/value to follow is essential.