Part 1: Social Impact
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If you have a social mission, you also need to be able to execute it
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When you’re thinking about a social mission, think about how it ties to customers, the global community & local community
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Your mission needs to be seen as AUTHENTIC. If you are not GENUINE, people will inevitably find out
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Understanding the problem in-depth is going to help you create the best solution
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Don’t think of your social mission from a purely marketing angle, it’s just an add-on to a great product
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Partner with non-profits/experts to leverage their knowledge and time
Part 2 : Mission, Vision & Brand Architecture
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The words you chose have a profound impact on what your brand would finally be
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What are the best images that best represent your brand and why?
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Is it authentic
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4 Questions to ask yourself before doing something
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Does it have a compelling story or narrative?
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Does it do good in the world
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Is it unexpected? (Does someone want to share this with someone?)
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The more you do to stand out, the less you need to do for marketing
Part 3 : Your brand as a story
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Think about your idea/company as a story
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Beginning, middle & end
Part 4 : Launching
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What are the most important things to our customers?
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What will give people the confidence to join our team?
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What is important to investors?
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How to gain traction?
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PR
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Customer Service (Form of marketing)
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How to reimagine your brand to share with everyone?
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Infographic of last 12 month journey?
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PR?
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What impact have you had till now?
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Part 4 : Final Thoughts
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In order to attract the best talent, you will need a social mission
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Demand from your team creativity, ask people for ideas
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Creating guidelines/value to follow is essential.