The Vision Of

Leadership

Part 1: Social Impact

If you have a social mission, you also need to be able to execute it
When you’re thinking about a social mission, think about how it ties to customers, the global community & local community
Your mission needs to be seen as AUTHENTIC. If you are not GENUINE, people will inevitably find out
Understanding the problem in-depth is going to help you create the best solution
Don’t think of your social mission from a purely marketing angle, it’s just an add-on to a great product
Partner with non-profits/experts to leverage their knowledge and time

Part 2 : Mission, Vision & Brand Architecture

The words you chose have a profound impact on what your brand would finally be
What are the best images that best represent your brand and why?
Is it authentic
4 Questions to ask yourself before doing something
- Does it have a compelling story or narrative?
- Does it do good in the world
- Is it unexpected? (Does someone want to share this with someone?)
The more you do to stand out, the less you need to do for marketing

Part 3 : Your brand as a story

Part 4 : Launching

What are the most important things to our customers?
What will give people the confidence to join our team?
What is important to investors?
How to gain traction?
- PR
- Customer Service (Form of marketing)
How to reimagine your brand to share with everyone?
- Infographic of last 12 month journey?
- PR?
- What impact have you had till now?

Part 4 : Final Thoughts